Local pottery cements marketing successes in 2017

December 2017

Grayshott Pottery, the UK’s last remaining stoneware producer, has posted another set of positive sales results for the first half of its financial year. The local destination, which offers events and courses, a café and an artisan emporium, has been working closely with Farnham-based marketing agency KPC Creative Communications to produce a significant increase in sales across all aspects of the business in the past 12 months.

  • 500 extra sales in the Emporium
  • Pottery sales up 3.5%
  • Café sales up 20%
  • Events participation up by 200%

Grayshott has marked a number of milestones over the past year – celebrating its 60th anniversary, marking 40 years of Leavers’ Mugs donated to Grayshott Primary School, and improving its environmental impact by adding locally-sourced energy-efficient LED lighting to the pottery workshop. The business has a new, mobile-friendly website and a growing fan-base for its hands-on workshops and seasonal shopping events.

"We’re delighted with the business’s progress this year," said Glenn Myers, MD. "What’s even more rewarding is that we are using local companies and agencies to create this success. It’s really good to know that we can support and work with local providers to help Grayshott Pottery become a leading regional destination, contributing to the artistic and economic life of the area."

"We’re equally delighted to say that we have asked KPC Creative Communication to extend their marketing support to our commercial business, Surrey Ceramics, where they will be helping us to reach new markets for our UK-made, bespoke tableware for restaurants, hotels and other hospitality businesses."

Deborah Kingsley, MD at KPC Creative Communication added, "Our area is full of ambitious, interesting and exciting businesses, and we’re delighted to be able to use our skills to help companies like Grayshott Pottery get the profile, recognition and business success they deserve."