You don’t have to be Apple or Virgin to have a brand. In fact, small and big businesses alike should rely on their brand to enhance their marketing strategy. That’s why at KPC, we work with SMEs to help build their brand strategy so that customers, stakeholders and staff know exactly what the company stands for, what it does and what they can expect when dealing with it.
As part of our brand consultancy service, we’ll go back to brand basics, putting ourselves in the shoes of your clients to fully understand the company from their perspective. We’ll delve deep to discover what motivates your customers to buy and where they buy from so we can begin to flesh out the ways in which your branding can enhance and build on these relationships.
Once the initial stages of your brand strategy have been defined, the hard work begins to build and maintain a positive and powerful reputation.
We’ll put a strategy in place that ensures you always work within your brand guidelines to maintain a healthy image in the eyes of your customers and key stakeholders.
In short, when you use our brand consultancy services, we’ll examine and adjust your brand proposition and messaging, review your competitors and brand positioning and create new logos and guidelines where needed. We’ll then work our findings into a strategy, so you can ensure that everything you publish and post reflects your brand’s ethos.
Gary Mac Manus, Managing Director, Reach