Are you:

Worried that you need to do more or different
marketing but not sure where to start?


Wishing you had a more streamlined and efficient
approach to marketing?

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We’d like to help with a dedicated workshop that builds a solid, thoughtful strategy
on which to build your marketing foundations for longer term success.

KPC Marketing Discovery and Planning Workshop

Step into your customers’ shoes, take a fresh approach and build a solid, purposeful marketing plan on firm foundations. We’ll take a deep drive and a fully facilitated and structured look at your business. The process takes around 4-5 hours and will result in a fully shaped and considered priority plan to ensure best use of your marketing budget.

Whether you need us to implement the plan for you or whether you have the foundations in place to implement the plan internally, the plan is yours to decide what the next step might be. Together, we’ll help set a foundation for more reliable and consistent marketing of your business.


of our clients who have engaged and immersed themselves in our marketing workshop, have found it vital to their marketing success.

The workshop will push you to reflect on...

Target Audience

Your target audience(s):

What does your ideal customer look like?
Where are they getting their information?
How do they make decisions?
Are you attracting these customers today?

Your customers' needs:

What are they telling you they need?
What do they need that they are not telling you?
Are you offering what they need and is it being valued?
Who is doing this better than you? What are the alternatives?

Promoting your company:

Are you presenting your product/service in a way that grabs attention?
Are you available to your customer at every step of their journey?
What tools or materials do you need to support your sales and marketing efforts?

You will leave with a powerful and focused marketing plan which consists of:

Identification of your audience(s) and fleshed out persona profiles

The tools/materials you need to attract your audience(s)

Clear understanding of which channels to use and why

Success factors: clear measurements to know how well your plan is working

Our Marketing Discovery and Planning Workshop has helped many businesses develop a marketing plan which is powerful, focused and delivers results.

Read about our client workshop successes
Workshop Brochure

The process of determining our customers’ individual requirements and needs was thought provoking and enlightening for us all. KPC helpfully steered the conversation in the right direction and we now have a clearer direction of what we need to achieve. Now to get it done!

Mike Symonds - Furlong Flooring

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