Tools

Here are a selection of the tools and resources we use to help with our marketing projects. Feel free to download – and let us know how you used them and how useful they were.

Marketing Metrics

Paid, Earned, Owned
Model

To get results from your marketing, you must consider a range of platforms. This paid, earned, owned model explains why getting the balance between all three media types is important.

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Marketing Metrics

Marketing
Metrics

Use our marketing metrics pack to determine which metrics you should be measuring and how to measure the success of your marketing and communication strategies.

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Persona Development

Persona
Development

Personas are essential to a successful and focused marketing strategy. Use this tool to flesh out a clear picture of the target customer you want to attract.

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Marketing Discovery

Marketing Discovery & Planning Workshop Pack

Want to find out more about our Marketing Discovery & Planning Workshop? Download this pack to find out what is involved.

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Message House Template

Message House
Template

What are you trying to convey to your customers and how can that be put across in your campaigns? Use our message house template to define your key messages.

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Marketing Workshop Agenda

Marketing Workshop
Agenda

Are you booked onto a marketing workshop or considering booking one? Download this PDF to discover what a typical agenda looks like.

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