Keeping up with Google may cause headaches but cannot be ignored. Their latest update will see mobile-friendliness used as a ranking indicator. If your website isn't optimised for mobile and mobile devices, it's likely that your mobile search rankings may suffer.

But before you rush out and find a web developer to help you update your site, consider how you are affected and if you need to act on this urgently.

For example:

What percentage of your visitors currently view the site on mobile devices?
How many visitors do you receive to your site every month? Is it enough to warrant making the change?
Do your customers find you via Google searches? Or do they already know you and your domain name so search traffic is not a priority?

The answers to these questions may help you before you consider making the investment.

If you are not sure of the answers, perhaps KPC can help with a quick look at the health of your website. Our Brand Health check offers an insight into these questions as well as others which quickly help to understand if the time and effort being invested in marketing and marketing tools such as your website, is working and crucially, adding value.

Google Mobile Update - Are you Affected?