I help KPC’s clients achieve their aims through targeted digital and social media marketing plans. Working closely with the rest of the team, I contribute to both long-term and short-term strategies. This helps clients to raise their profile with the right audience, drive targeted traffic to their website and understand the impact of their digital marketing through clear and measurable analytics.
After achieving a First Class BA (Hons) in Marketing, Advertising and Communications and completing the CIM’s Introductory Certificate to Marketing, I joined Nutcase Cases Ltd as their Digital Marketing Executive. This involved working across their B2C and B2B brands on a range of digital marketing projects including email campaigns, social media (paid and organic), SEO, Google Ads and blogging, as well as working with influencers to increase product visibility. I gained the Google Ads Fundamentals certificate here, which I have since renewed at KPC.
I have previous experience in PPC, SEO and digital marketing from the Portsmouth Marketing Group (now Proven Concept). I also ran the Marketing Society at my university which had its own agency, MINT Marketing, that worked on a voluntary basis with local businesses.