I’ve spent my working life writing copy and content for a wide range of audiences. Starting out in magazine publishing, I moved into corporate communications, marketing and PR, working for a LSE-listed international electronics business in an internal comms and investor communications role before moving onto working in the Financial Services and Insurance sectors.
After deciding to specialise in copywriting, because it was the part of the job I loved the most, I worked for an award-winning digital marketing agency, running the copywriting team. This gave me a great grounding in the then-emerging science of SEO and a clear understanding of how to craft great content for online readers.
>After five years there, I relocated to Surrey, and decided to start my own business, offering corporate copywriting to businesses of all sizes. Since then, I’ve written for big brands including Shell and Vodafone, and also helped lots of SME and start-up businesses get their words right. I’ve recently expanded my business to include writing training, and I’ve worked with local authorities, private companies and individuals to help boost their writing confidence and share the tips and hints I’ve learned over the past 25 years.
I love being part of the KPC family – we work closely together on a wide range of projects and I’m in the office every week, delivering ideas, strategy and content for our clients. I’ve been called a chameleon, because I can write in any style, for any channel, at any time, and I’m the go-to pedant for the KPC team!