One of Shell’s largest B2B businesses needed some extra support to help bring meaningful and credible internal communication to their global audience. This was a crucial time for Shell Specialities, as the business was the result of a recent merger between two separate divisions, requiring careful change management techniques to bring the two organisations - and cultures - together.
- KPC developed a 100 day plan for the business merger, identifying cultural and practical areas of change that would need to be addressed.
- Development of the communication plan took into account not just the important and traditional areas of engagement but also employed techniques and actions to address other areas that were key to success, for example demonstrable leadership, “what’s in it for me’ arguments and dilemma sharing to promote real engagement.
- KPC helped drive the use of new internal comms channels within Shell, for example a central news gathering service, Yammer and webcasts – not previously widely employed.