This hidden gem in the Surrey countryside isn’t just a great retail outlet. It also has a great story to tell. Yet maintaining a marketing strategy and ensuring a brand presence throughout the year can be testing for even the biggest of marketing teams. Grayshott Pottery turned to KPC for extra marketing support, ideas and critically, on-going delivery.
First step was to identify the best ways to promote Grayshott Pottery beyond its current reputation as a gift shop and to generate a wider reach outside of the catchment area. KPC’s aim was to enhance the brand as a destination and make it more relevant to a wider range of people and for a broader range of reasons.
KPC's objectives for Grayshott Pottery:
Planning and Delivery
This was underpinned by a comprehensive working calendar that became the foundation for all information to support a structured digital approach:
Working with KPC was a really great experience.
They knew exactly what we were striving to achieve. In tune with our thoughts and objectives, they had innovative ideas for us to consider.”
Glenn Myers, Managing Director, Grayshott Pottery
increase in organic social followers in 6 months
increase in Instagram followers over the last 6 months
increase in sales across two Christmas shopping evening events compared to 2015 takings
Increased social referrals from on average 20 visitors per month to 550 visitors per month
Amount we grew database by applying data capture methods
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