Earlier in the year we were delighted to be chosen to support the marketing strategy of LeadersInc - an executive coaching and networking group for business leaders – following a three-way pitch.
With an existing, established brand – Property Academy – already successful in its own field of expertise, LeadersInc wanted to take their knowledge and skills into new arenas. This is always a bold move, without conducting in-depth industry, sector and audience research that supports and contributes the brand proposition.
Here’s our approach:
The marketing strategy will incorporate a mix of PR, on-line advertising, social media awareness and direct mailing.
On awarding the account to KPC, Marketing Manager Annie Gray said,
"Debs, Karen and the team invested great thought and care into their proposal, demonstrating an ability to recognise both what our company represents and the value our offering has. They were very willing to invest significant time ensuring they fully understood our product and the market places we are trying to target. This was a great comfort to us as we embarked into new territories.
They produced really compelling results in their concept creation and plan for marketing activity. A lovely, genuine team to work with - highly recommended."