Everyone wants to appear on page one of search results, and ideally, cement the number one position. Unfortunately, it’s not that easy and you must earn your right to be there. When you use our SEO service, we’ll work hard to expand the visibility of your brand and secure page one positions for the key terms customers are using to find businesses just like yours.
To be able to improve your existing SEO strategy, we have to understand how your customers use search, what the core products or services you need to be found for are and how your business’s website is currently performing. That’s why our SEO service will include a full review and analysis of your current SEO position, to allow our experts to make informed decisions which will produce results.
Once we have a clear understanding of your current SEO status, we’ll develop a plan with an actionable list of recommendations that will boost your presence in search engines and help your business get found by the right customers.
SEO can be altered by four things: changes you make to your website, changes your competitors make to their website, optimisation of your website and algorithm changes. That means, contrary to popular belief, stuffing your website full of keywords is unlikely to make the impact you have envisioned.
Our SEO experts work hard to stay on top of trends and search engine changes to ensure that when you use our SEO service, you receive timely and accurate information that will see a return on your investment. We’ll produce a bi-annual report, so you’re kept up to date with just how well your SEO strategy is working.
Changing the content on your website is one way to influence SEO. When you use our SEO service, we’ll evaluate your existing content and identify opportunities that will help your website rank further up search engine rankings.
In saturated markets, you’re likely to be competing against multiple companies for industry key terms. We’ll investigate and monitor the SEO activity of your competitors so that you aren’t pushed out of the market.
As well as content changes, technical changes to your website can also influence SEO. From page speed to navigation, we’ll make sure everything is where it needs to be to get your website to page one of search engines.
Google and other search engines are constantly changing the way in which they rank websites. Our SEO experts keep up to date with all the latest algorithm changes so that you don’t have to.
Glenn Myers, Managing Director, Grayshott Pottery