Step away from your business
to look at your business
Worried that you need to do more or different
marketing but not sure where to start?
Spending a lot on marketing but have no idea
if it is generating any business?
We’d like to help by taking you out of your daily business and away from your
usual marketing preconceptions, into a creative and challenging environment
which pushes you to find new insights and perspectives on your business and
about your customers, resulting in a marketing plan you can see will deliver.
Step into your customers’ shoes, take a fresh approach and build a solid, purposeful marketing plan on firm foundations. We’ll take a deep drive and a fully facilitated and structured look at your business. That process takes around 4-5 hours and is followed up with a comprehensive, fully shaped marketing plan, with short, medium and long-term priorities to help you get started and maintain momentum.
You can then clearly see how to, and who can, implement the plan for you, whether you call on internal resources or outsource to us or another supplier. The plan is yours to decide what the next step might be. Together, we’ll help set a foundation for more reliable and consistent marketing of your business.
KPC responded to our needs in a focused and attentive way – they helped to define the identity of our target customer and create a relevant and coherent plan on how to reach and engage with them. KPC exceeded our expectations. This is our first foray into working with a professional marketing company for our business and, thanks to the KPC team, it was a very positive experience. 10/10 would recommend.
Philip Cody, Phoenix Footwear
Identification of your audience(s) and fleshed out persona profiles
The tools/materials you need to attract your audience(s)
Clear understanding of which channels to use and why
Success factors: clear measurements to know how well your plan is working
"With all the marketing jargon and processes it was quite daunting commissioning work to get to the nitty gritty of our Marketing. We were not sure if we were really going to find out anything new or get value for money. But actually during our work shop with KPC we uncovered fundamentals that we hadn’t appreciated and also shook off some hang ups that had been holding us back. Completely refreshing, unexpected and a really open honest down to earth approach by Deborah and her team has ignited a bit of fire in the belly of our company and we feel like we have focus and a realistic approach to making even small changes have a big impact. The fact that we laughed a lot and enjoyed it was a total bonus!"
Helen Neatherway, Operations Director, From The Hip
The process of determining our customers’ individual requirements and needs was thought provoking and enlightening for us all. KPC helpfully steered the conversation in the right direction and we now have a clearer direction of what we need to achieve. Now to get it done!
Mike Symonds - Furlong Flooring