You don’t need to be Apple or Virgin to have a brand. We work with SMEs to help build their brand proposition so that customers, stakeholders and staff, know exactly what the company stands for, what it does and what they can expect when dealing with it.
We often go back to brand basics with our clients, putting ourselves in their customers’ shoes to understand the company from their perspective; why they buy their products and services, why they buy from this company and not another, and begin to flesh out new ways to build customer relationships.
Once the brand is clearly defined, the hard work begins to build and maintain a positive and powerful reputation. Brand and reputation management is critical to business success. Far from being a stand-alone service, we feel we are the custodians of your brand from the minute we start working together and for the lifetime of our relationship.
Gary Mac Manus, Managing Director, Reach